When you work with a digital marketing firm, you may think it’s an all-or-nothing arrangement. In other words, your engagement means that the firm handles all of your marketing efforts and you don’t have to touch a thing.
While these contracts are certainly possible, they’re not always feasible for a small business owner.
Instead, consider how partnering with a digital marketing agency could actually save you money…all while growing your business.
How to save money with a digital marketing partner
As you well know, nothing in life comes for free. So the best way to save money in an engagement with your marketing team is to put some of your own time in.
The good news is many firms – ours included! – are able to work with clients in this capacity to create a plan that works hand-in-hand with you.
Personally, I love these relationships as they feel like a true partnership. I’m able to work with clients in a unique way, where are both invested in the work and there are clear tasks for both the client and the us, as the agency.
How your marketing personality can drive this money-saving partnership
Here are a few examples of how a client-agency partnership could work, and end up saving you money in the process.
For the DIYer
They create the plan; you execute it
If you’re the type who likes to do everything yourself, but you need a little help along the way, this relationship is meant for you!
A little direction can go a long way with a digital marketing plan and teaming up with an agency to build your strategy means you simply need to execute it. Create your content and follow the steps that the marketing agency planned for you…and you’re good to go!
For the Writer
You create the content; they publish it
If you really enjoy writing or creating content, this setup is right for you. Create your content or film your videos and hand off to your marketing team to execute, plan, and publish everything on your behalf.
This relationship is useful for those who don’t want to worry about the strategy, formatting, or small details behind releasing content. You want to focus on what you’re great at: putting content together!
For the Creator
You type up the notes; they clean it up
Similarly, you may want to take a slightly further step back and simply come up with notes or ideas for your marketing agency to use. This may be in the form of notes or an outline for blogposts, social media, articles, videos, etc.
This setup is perfect for a busy business owner who wants to save in the planning time involved in a marketing engagement, but doesn’t necessarily have the time (or energy) to create full blown content or execute it.
What is your marketing personality? Are you another one that we didn’t list? Tell us about it in the comments below!