Picture this. You’ve just launched your website. It’s been a labor of love (and with the amount of time, energy, and – let’s face it – investment you put in, it certainly feels like it).
Everything is finally just how you pictured it. You’ve tested and tested and, now, it’s perfection. So now it’s ok for you to sit back and relax, right?
Sorry to be the bearer of bad news, but wrong.
Even after your website launches, you’ll still need to continue to test and ensure there are no bugs. Here are a few ways to keep up with it (for the non-developer).
Google does its best to show the original version of any content published online. But like us all, they’re not perfect. Duplicate content can be detrimental to your site and your rankings, so it’s important to regularly identify any duplicate content issues.
In short, duplicate content is just as it sounds – the same (or extremely similar) content that shows up in multiple places online. In general, the search engines will only choose one result of the duplicate content options to show searchers.
To check your duplicate content issues, use a site like Siteliner.com. With it, you’ll get to see any duplicate content from your site on the web, so that you can take steps to eradicate it.
Google Search Console
I can’t say enough good things about the power of Google Search Console. For the non-developer, it’s the perfect tool to help keep a proactive eye on your website.
Most notably, the Coverage report will give you detailed information regarding any errors on your website.
What’s more is you don’t need to even log in regularly to Google Search Console to see your errors or any other issues. GSC will email you regularly (and at random if there’s a big issue) in order to make you aware of the problem(s) before you start hearing about them from visitors to your website.
Malware & security
It’s vital to regularly check for even the most technical of issues – like malware, security, and blacklisting issues. A service like sucuri’s site check offers a free look at all of these issues on your website.
There are plenty of free sites out there that will give you testing resources that you can actually use as a non-developer. Nibbler is just one of these.
With Nibbler, you simply enter your URL and instantly receive a customized report, chock full of recommendations. Of course, some are more applicable than others, but you can get a sense of where your site could use improvement, along with any glaring issues.
Test by hand
Sure, you (and your development team) did a lot of testing once your website was launching, but it’s critical that you continue to regularly test.
Set a reminder on your calendar so you don’t forget; then, every so often, go through your website yourself to get a sense of the user experience. Click on anything and everything to make sure it’s still all working how it should.
Don’t forget to sign up for your blog updates or email updates to double check that all of your processes – like auto emails – are still working as they should.
Test your site regularly to make sure that your visitors are getting the experience you set out to create. Trust me, you’ll be glad you did!
Do you do regular website testing? What tools do you like to use? Tell us in the comments below!