It happens all the time: I say “blog” and my clients cringe. Seriously, the cringing is palpable.
Blogging is scary for so many people, but it really doesn’t have to be. There is plenty you can do in order to stop being afraid of the “b” word.
Change the name
The word “blog” can feel stressful, and it stands to reason: a blog has the added pressure of needing to be regularly updated. At the minimum, your blog should have at least two new posts a month, and that is the absolute minimum. Ideally, you’ll want to update your blog at least twice a week.
But you know what the good news is? You don’t have to call your blog a blog; initially, anyway. If you feel pressured by the time commitment, feel free to call your blog the “News” section, “What’s New”, or even “Press & New”. The sky is the limit, so be creative!
Then, what’s more: you can always change the name back to “Blog” once you’re ready to give it a bigger time commitment!
Get a plan
An editorial calendar can be a lifesaver for a business blog. Whether one author, two, or twenty, planning out posts can be a great way to alleviate the stress of blogging.
If you have multiple authors, you might want to put a plan in place where posts go through an editorial process. In this case, you’d have one or two “head bloggers” that edit and approve and content created before it is published.
Get some help
If you or your company simply do not have the time to create content for your blog, don’t fear.
One way of getting around this challenge is by acquiring guest bloggers: folks who blog about similar topics in your niche. You can connect with these bloggers by doing a simple Google search (“[your industry] guest blogger”) or by going to a site like MyBlogGuest, a guest blogging community.
There are also copywriters who can blog on your behalf. A copywriter can create content (and more importantly: optimized content) regularly for your business so you don’t have to worry about it.