Facebook Cover Photos: Need-to-Know Tips & Inspiration Before You Create the Perfect Cover

Your Facebook business page needs a cover photo; simple as that. Without one (much like your profile image or About section), it looks uninhabited.

need a fb cover

However, before you slap any old picture up there, there are a few things you should know about Facebook cover photos.

Tips Before You Start

Use the right dimensions.

The exact dimensions you’ll need to use for your cover photo are 851 pixels wide x 315 pixels tall. In order to have a clear image, use exactly this size and a file smaller than 100kB.

Also, remember that the profile photo covers a portion of the cover photo in the bottom lefthand corner.

Don’t be salesy.

Facebook will not allow you to include pricing information or discounts, contact information, arrows and/or a suggestion to like or share the page, other calls to action like a QR code or “Tell your friends!”

what you cant do

Photo credit: Facebook

Creative Cover Photos

Due to the relatively recent and more stringent measures placed on cover photos by Facebook, companies have been able to do less creative things. However, there are still some inspiring photos below that should help with your business page.

Plain ol’ pic

Sometimes, a plain photo will reinforce your brand and what you do.

Budweiser

budweiser

Hubspot

hubspot

Sharpie

sharpie

‘Tis the season

Depending on the time of year, you can switch out your photos like these companies did for Valentine’s Day.

Home Depot

home depot

Sears

sears

Thank your fans

A larger and larger amount of companies are starting to incorporate their fan base into their cover photo as a way to show ’em some love.

Burger King

burger king

Doritos

Doritos

Levi’s

levis

 

Twitter Hashtags

Some companies choose to engage their fans on multiple platforms. These companies have included hashtags on their covers, hoping they’ll also be used on Twitter.

Adidas

adidas

GoDaddy

godaddy

Toyota

toyota

Spotlight a product

If you have multiple products, and new ones always coming out, spotlighting one in your cover photo is a great way to give it special attention.

AT&T

att

Beyoncé
beyonce
Clinique

clinique

Old Spice

old spice

If you haven’t already, be sure to like red vine on Facebook!

2 Responses to Facebook Cover Photos: Need-to-Know Tips & Inspiration Before You Create the Perfect Cover

  1. Jesse Fowler says:

    Oooo that reminds me I need to change my profile picture for OSC. Good post though, Nicki. So many businesses try to put their whole business in that cover photo and it’s really against TOS and also just bad business.

    Reply
    • Thanks, Jesse! It’s crazy how strict the FB TOS have become for these, but it makes sense. It’s kind of nice that they are almost forced to be clean and simple – really makes you think about what’s important to have in there!

      Reply

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