Your Facebook business page needs a cover photo; simple as that. Without one (much like your profile image or About section), it looks uninhabited.
However, before you slap any old picture up there, there are a few things you should know about Facebook cover photos.
Tips Before You Start
Use the right dimensions.
The exact dimensions you’ll need to use for your cover photo are 851 pixels wide x 315 pixels tall. In order to have a clear image, use exactly this size and a file smaller than 100kB.
Also, remember that the profile photo covers a portion of the cover photo in the bottom lefthand corner.
Don’t be salesy.
Facebook will not allow you to include pricing information or discounts, contact information, arrows and/or a suggestion to like or share the page, other calls to action like a QR code or “Tell your friends!”
Photo credit: Facebook
Creative Cover Photos
Due to the relatively recent and more stringent measures placed on cover photos by Facebook, companies have been able to do less creative things. However, there are still some inspiring photos below that should help with your business page.
Plain ol’ pic
Sometimes, a plain photo will reinforce your brand and what you do.
‘Tis the season
Depending on the time of year, you can switch out your photos like these companies did for Valentine’s Day.
Thank your fans
A larger and larger amount of companies are starting to incorporate their fan base into their cover photo as a way to show ’em some love.
Some companies choose to engage their fans on multiple platforms. These companies have included hashtags on their covers, hoping they’ll also be used on Twitter.
Spotlight a product
If you have multiple products, and new ones always coming out, spotlighting one in your cover photo is a great way to give it special attention.
If you haven’t already, be sure to like red vine on Facebook!