I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference.
In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies:
- You need to be found by potential customers.
- You need to create engaging content.
- You need to measure your success effectively.
Click here to download the presentation.
