The Marketing Team of One: How to Effectively Optimize Your Bookstore’s Online Presence & Content Marketing with a Small Staff

I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference.

In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies:

  1. You need to be found by potential customers.
  2. You need to create engaging content.
  3. You need to measure your success effectively.

Click here to download the presentation.

marketing team one

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