I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference.

In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies:

1. You need to be found by potential customers.
2. You need to create engaging content.
3. You need to measure your success effectively.

Click here to download the presentation.