How to: Use Google Analytics to Get Inspired to Write a Blogpost

We’ve talked about easy ways to come up with blog inspiration in the past. From FAQs to interviews to conferences, there are a ton of relatively hands-off ways to get inspired to create great content.

business, technology, statistics, progress and people concept -

But how about using your Google Analytics data?

It may not make sense to rely on traffic reports to give you ideas of what you should blog about in the future, but the reality is quite the opposite. The traffic you’re already getting can be an excellent source for blog inspiration that you’re not tapping into yet.

Not only can you continue to generate traffic for the same keywords with a similar blogpost idea, but you can also benefit from SEO by linking new posts to existing blogposts.

Here are a two different methods to get blog inspiration from your Google Analytics account.

Method #1: Keywords

Since this last post, Google Analytics isn’t showing us quite as much keyword data in this area as they once did. Instead, you’ll need to connect your Google Search Console and Google Analytics to get keyword data elsewhere.

Once that process is complete, simply navigate to Acquisition > Search Engine Optimization > Queries in your Analytics account. There you’ll find a list of the keywords visitors have Googled and your site has shown up (Impressions) and/or clicked on (Clicks).

Sort by any of the options to find some great keyword inspiration in the list. (My preference is to sort by the most clicks.)

keyword queries

This list gives me a good idea of what the most amount of people are searching in order to find my website – or sites like mine.

Method #2: Popular posts

Another great way to get blogging inspiration from your Google Analytics account is to see what blogposts people actually visited. In order to do that, navigate to Behavior > Site Content > All Pages.

I also recommend expanding your view to more than just the default past 30 days. That way, you can get a clearer picture of what the most popular posts are. In addition, if your posts live under /blog/ or a similar URL, you can search for those instances on this report so that you remove instances of any website pages and look only at the blogposts.

popular pages

Now I have an even better idea of what my visitors are interested in. Don’t forget to pay special attention to the other stats on this page, including: average time on site, bounce rate, and exit %. This will further clue you in to whether the post was beneficial for converting your visitors.

Now what?

Since Google Analytics can give you insight into what people find the most interesting on your blog, you can use this as a springboard to create additional content on the same topic.

While you certainly don’t want to create content on the exact same subject, try these methods for creating additional posts:

  • Take the opposite viewpoint on the subject.
  • Try expanding on a smaller thought you mentioned within the post, then refer back to the original post.
  • Create a different type of content on the subject (e.g. video, whitepaper, infographic, etc.)

The possibilities are endless! Now login to your Google Analytics account and get inspired.

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