Since Google Analytics is constantly changing and evolving, it can be difficult to locate certain sections in the settings. While adding new users is no difficult task, it’s certainly no easy one either; especially when you’re struggling to find out where to do it!
When you log into your Google Analytics account, you’ll be taken to your Dashboard, by default. Click on “Admin” in the top left hand corner:
Then, click on your website name:
Next, click on “Users”:
Then, click “+New User” and enter your details (making sure the email is an authorized Google account).
What type of access should you give the user?
You’ll notice that Google Analytics gives you two options for the new email address – User or Administrator.
Users will be able to access this specific website, but not all of the account profiles. Administrators will have full access to all of the account’s profiles.
In other words, if you have multiple websites under a single account, a User would only be able to access the single website you are referring to, while an Administrator would be able to access all websites.
And there you have it! Easy peasy, but often difficult to locate!
UPDATE: This post has been updated. You can find the new how-to here.