How to Share Google Analytics Dashboards with Other Users

I recently created a Google Analytics Dashboard of conversion points for a client. If you’ve ever created one of these bad boys, you know that they can be tedious and time consuming. (And since I like everything to have a place and everything to be in that place, it makes Dashboards especially tedious for me!)…

3 Unique Ways to Stay On Top of the Web Marketing World (or Any Industry, For That Matter)

After signing up for the Agents of Change Conference in Portland, Maine this fall, I realized that it’s just one of the great ways to keep up with my industry. Originally, I was going to write about how to stay on top of just the web marketing world. Then I realized, a lot of this advice works…

The Social Media Stretch: A Fun Take on Preparing Yourself for Web Marketing Bliss

Fridays are meant for fun, so we decided to keep it light today. I’m joking with this, of course, but sometimes we all need a little break from the computer in order to restart the engines. So take a meditation or stretch break from your desk and then get right back at it. You’ll be…

How to Add Users in Google Analytics

Since Google Analytics is constantly changing and evolving, it can be difficult to locate certain sections in the settings. While adding new users is no difficult task, it’s certainly no easy one either; especially when you’re struggling to find out where to do it! When you log into your Google Analytics account, you’ll be taken…

The Power of Going Viral Online: One Designer’s Quest to Make a Difference After the Boston Marathon Tragedy

When it was born, social media changed everything. Companies began using social media marketing to connect with customers on a new level; engaging and communicating in an entirely different way. All of a sudden, social media gave businesses – and individuals alike – on a small stage a big voice. Enter viral marketing; often simple, yet…

10 Things You Need to Know About Google Webmaster Tools

Google Webmaster Tools is a great (FREE!) way to be proactive about your website. When you get everything from a little help indexing your website to crawl stats to errors to keywords and impressions, Google helps give you just a little more insight to how they see your site. 1. Install it. Want to get…

Happy April Fools Day 2013: A Roundup of the Best April Fools Jokes from the Interwebs

Web geeks are historically brilliant at creating amazing April Fools jokes. And every year, they seem to get better and better. Google, by nature, always comes out with something brilliant, but there were also a few other unexpected exciting pranks this year. Google Of most companies out there, Google is, by far, the most infamous…

Video Search Engine Optimization: A Lesson from Wistia

More and more, video is becoming an integral part of your web marketing campaign. Unfortunately, your video can’t only be a quick, point-and shoot, throw-up-online video; but you also don’t need to purchase a professional camera and camera crew, either. Start with a great video Here are some easy tips so that anyone can get…

4 Common Misconceptions About Web Marketers

Whether you’re an aspiring Web Marketer or have a skewed sense of what your Web Marketer spends their time on, we’re here to displace the myths on all that is Web Marketing. Photo credit: Hubspot 1. We spend more time on research than anything else. Sure, we spend time writing, tweeting, Facebooking, and optimizing websites,…

4 Barriers (and Solutions!) to Getting Positive Local Reviews for Your Business [Part 2]

Last time, we talked about the barriers (and solutions) to getting more positive reviews for your business. Here’s Part 2 of the series: Barrier #3: Reviews don’t publish Some local search engines are more strict than others when it comes to what reviews they will and won’t post. Among the most strict is our favorite,…