How to Work With A Digital Marketing Partner & Save Money

When you work with a digital marketing firm, you may think it’s an all-or-nothing arrangement. In other words, your engagement means that the firm handles all of your marketing efforts and you don’t have to touch a thing. While these contracts are certainly possible, they’re not always feasible for a small business owner. Instead, consider…

4 Important Reasons You Should Be Checking Your Analytics Monthly

Using data to drive your marketing decisions isn’t a new concept. But how many well intentioned business owners are forgetting to do it, just the same? Checking your Google Analytics reports monthly isn’t just going to help your marketing efforts, it’s going to help your business. Here are 4 important reasons you should be checking your…

The Marketing Team of One: How to Effectively Optimize Your Bookstore’s Online Presence & Content Marketing with a Small Staff

I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference. In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies: You need to be…

Market Research Tips For Entrepreneurs (or How To Find Your Audience Online)

Market research is an essential part of any business – in order to be successful, you have to understand your market. Whether your business is brand new or you’re in need of revisiting some market research, spend the time to better understand your audience…which is exactly what market research is all about). How To Find…

How the Right Photography & Images Can Take Your Website from Ho-Hum to Drop Dead Gorgeous

What if I told you that you have the potential to gain or lose business because of the photography you use on your website or within your web presence (like social media)? There is a big difference between good photography and great photography. Since an image is worth a thousand words, it’s critical that you’re…

How to Build Your Community Online: 8 Steps for Success

An online community is great way to engage and target your ideal customers. This is turn, will of course, help grow your business. But where do you start when you want to start a community? What types of content do you share? And how do you engage your community anyway? 8 Steps to Build Your…

3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away

When you’re just starting out – whether with a side business or a brand new business – there’s plenty that feels overwhelming. Digital marketing, depending on your knowledge, experience, and time commitments, is both a big opportunity and an overwhelming behemoth. Stop and take a deep breath. When it comes to marketing – or anywhere in…

How to Build a Better Email Newsletter

An email newsletter is a simple and easy way to be in front of both existing and potential customers. Email newsletters are unparalleled in their ability to reach a very specific customer base, along with one of the highest overall conversion rates of any digital marketing efforts you can participate in. If you don’t currently have…

5 Tips for (Finally) Creating Your First Video

It’s no secret that video is powerful for your business; but if you’re anything like me, it’s taken you some time to finally get to the point of creating your first video. Here are 5 tips for (finally!) creating your first video. 1. Get comfortable. One of the most common concerns about creating video is…

How to Set Up Google Analytics Goals the Right Way

Did you know that Google Analytics will track conversions for you? That way, you’ll be able to specifically see where new customers are coming from and why. Then you can spend more time on what’s working and improve (or stop) the efforts that aren’t getting you any customers. Long story short, if you aren’t already using…