How the Right Photography & Images Can Take Your Website from Ho-Hum to Drop Dead Gorgeous

What if I told you that you have the potential to gain or lose business because of the photography you use on your website or within your web presence (like social media)? There is a big difference between good photography and great photography. Since an image is worth a thousand words, it’s critical that you’re…

How to Build Your Community Online: 8 Steps for Success

An online community is great way to engage and target your ideal customers. This is turn, will of course, help grow your business. But where do you start when you want to start a community? What types of content do you share? And how do you engage your community anyway? 8 Steps to Build Your…

3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away

When you’re just starting out – whether with a side business or a brand new business – there’s plenty that feels overwhelming. Digital marketing, depending on your knowledge, experience, and time commitments, is both a big opportunity and an overwhelming behemoth. Stop and take a deep breath. When it comes to marketing – or anywhere in…

How to Build a Better Email Newsletter

An email newsletter is a simple and easy way to be in front of both existing and potential customers. Email newsletters are unparalleled in their ability to reach a very specific customer base, along with one of the highest overall conversion rates of any digital marketing efforts you can participate in. If you don’t currently have…

5 Tips for (Finally) Creating Your First Video

It’s no secret that video is powerful for your business; but if you’re anything like me, it’s taken you some time to finally get to the point of creating your first video. Here are 5 tips for (finally!) creating your first video. 1. Get comfortable. One of the most common concerns about creating video is…

How to Set Up Google Analytics Goals the Right Way

Did you know that Google Analytics will track conversions for you? That way, you’ll be able to specifically see where new customers are coming from and why. Then you can spend more time on what’s working and improve (or stop) the efforts that aren’t getting you any customers. Long story short, if you aren’t already using…

3 Questions to Find Out What Your Business Webpages Should (and Shouldn’t) Be About

When it comes to your website’s content, it’s difficult for business owners to decide exactly what they should be writing about. For some, it’s easier for some to talk about their accomplishments, rather than focus on the customer. For others, it’s easy to ramble on and on without getting to the point; while, for others…

Happy April Fools Day: Google’s 2017 Celebration

It’s no secret that search engines have quite the sense of humor when it comes to April Fools Day. In fact, they’re notorious for great gags. (Check out these 2013 and 2015 examples for some good laughs!) April Fools Day 2017 does not disappoint. Google, in particular, always celebrates in a big way. Here are…

Come Join Me at the Agents of Change Conference in Portland, Maine on September 23, 2016!

I’m so looking forward to heading back to my home state of Maine next week for the Agents of Change Conference 2016! At AOC, I’m going to be speaking about something I’m super passionate about: how you can use content to make Google happy…and also make your business successful. Since content is still king, it’s…

5 Easy Ways to Market Your Business When You’re Busy

It’s easy to market yourself when things are a little slow around the office. You’ve got some extra time and energy that you can devote to your marketing efforts, plus there’s always the undeniable pressure of needing that next job in order to keep yourself (and your team) busy with work. But what about when…