3 Questions to Find Out What Your Business Webpages Should (and Shouldn’t) Be About

When it comes to your website’s content, it’s difficult for business owners to decide exactly what they should be writing about. For some, it’s easier for some to talk about their accomplishments, rather than focus on the customer. For others, it’s easy to ramble on and on without getting to the point; while, for others…

Happy April Fools Day: Google’s 2017 Celebration

It’s no secret that search engines have quite the sense of humor when it comes to April Fools Day. In fact, they’re notorious for great gags. (Check out these 2013 and 2015 examples for some good laughs!) April Fools Day 2017 does not disappoint. Google, in particular, always celebrates in a big way. Here are…

Writing for Google: How to Create Content That Makes Search Engines (and Your Bank Account) Happy #AOC2106

As I mentioned, I’m so excited to be in Portland, Maine this week to present at #AOC2016. In the presentation you’ll learn: Why is content creation so important? Where do you start with content creation? Tips for creating better conte How do you make search engines happy with your content? How to leverage your content…

Come Join Me at the Agents of Change Conference in Portland, Maine on September 23, 2016!

I’m so looking forward to heading back to my home state of Maine next week for the Agents of Change Conference 2016! At AOC, I’m going to be speaking about something I’m super passionate about: how you can use content to make Google happy…and also make your business successful. Since content is still king, it’s…

How to Block Spam Referrals From Your Google Analytics Data [An Update]

Referral spam is a frustrating reality web owners must deal with when it comes to using Google Analytics. Referral spam is defined by the spiders visiting websites to count as traffic and entice web owners to click on the sites from their Analytics. Unfortunately, over recent years, referral spam has become much more prominent. While…

5 Reasons You Should Attend Your Local WordCamp

After attending the inaugural WordCamp Jacksonville, I’m still reeling from all the great information I got and connections I made. Even a few days later, I realize how important these types of conferences – and this community – can be…and if you’re anything like I was, you aren’t taking advantage of a great opportunity yet….

How to Stop Being Too Nice and Make What You’re Worth (with Scott Mann from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Scott Mann, Creative Director of High Forge. Scott is very passionate about giving back, but has learned that being too nice and giving your business away can actually harm your clients in the long run. Things takers…

Harnessing The Power of Video on the Web & Social Media on A Budget (with Wes Benwick from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Wes Benwick, CEO of FileLogix. “A video without sound is like a car without wheels.” Key Elements for Creating High Quality Video Composure: thoughtful framing and controlled movements Complimentary lighting: natural and color balanced Clear and crisp audio:…

Harnessing the Voices in Your Head: How to Interview and Write for Client Projects (with Beau Moffatt from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Beau Moffatt, a Web Strategist at Open Sky Web Studio. Why do we write for websites? To communicate a message To sell something To describe something or give details To tell a story To connect with people…

How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketing to Build Your Business (My #WCJAX presentation)

This post is apart of my recap from WordCamp Jacksonville (#WCJAX). Now that you have a beautiful and functional WordPress website, it’s time to start marketing it. Learn the following 10 ways to use Inbound Marketing to build your business in the presentation from WordCamp Jacksonville 2016. Don’t be lazy with your website. Focus on keywords…