How to Rebrand Your Facebook Business Page (Without Having to Create a New Page)

Whether you’re changing your business name, your last name (like me, soon!), or simply rebranding, here’s how to rebrand your Facebook business page (without having to create a whole new page) In the example below, I changed everything from NickiHicks.com to my new (and re-branded) NickiOng.com blog on Facebook. Stay cohesive If you’re changing the…

Publishing on LinkedIn Pulse vs. Your Own Blog: 3 Benefits of Doing Each

If you’re on LinkedIn, you’ve probably seen others posting articles there. Maybe you’ve even posted your own. Since they’ve become so prevalent of late, I’ve been getting a lot of questions from clients about the benefits of posting on LinkedIn versus on your own blog. I’ll admit that I’ve never posted a LinkedIn article (what…

How to Grow Your Facebook Audience: 4 Easy Steps for Success

Once you have your Facebook business page up and running, you’ll want to start growing your audience there. After all, if you don’t have likes or engagement on your page, there’s really no point in having one. So how do you get started? One of the biggest questions we get from clients with new Facebook pages…

Facebook Statistics That Will Remind You That Your Business Needs Facebook Marketing

Facebook isn’t right for every business…but it’s certainly right for a lot of businesses. Facebook can help you – just like other social media platforms – to get in front of your target audience, start conversations, build relationships, and convert leads. Once you’ve completed these steps and are ready to follow these rules, now it’s time to…

How Often Should Your Business Post on Social Media?

One of the questions we hear a lot is: How often should my business be posting on our social media accounts? The quick answer? It depends on your business (and your industry). The actual answer? Read on, dear reader, read on… Post regularly on each platform. Posting haphazardly (three days posting, then quiet for four, the three days…

What Are Your Social Media Goals? (And Why Do You Need Them?)

If you are using social media for your business, incorporating meaningful goals or statistics is critical. But why should you have goals? And what should those goals even be? Read on to learn more. Why do you need social media goals? Like most things in business, social media isn’t worth doing without setting goals. Without…

How to Make Social Media A Habit

One of the things I am constantly repeating with clients about social media is: you have to make it a habit. Without making social media a well-formed habit, you’ll fail at any type of social media marketing campaign. Do one thing and do it well. We are big believers in focusing on one social media tool before…

The 4 Basic Social Media Business Rules for Success

Social media doesn’t have to be a scary phrase for your business. In fact, you can make it very successful campaign by doing the right things. That’s where rules come in. Follow these basic rules to make social media work for your company. 1. Post regularly. A question we often hear is “how many times…

STOP! Complete These 4 Steps Before You Start Business Social Media Accounts

So everyone from your business partner to your mother’s 2nd cousin twice removed have told you that your business needs to be on social media. While they might be right, it’s important to… STOP! And complete these 4 steps so that you start your company’s social media journey on the right foot. 1. Define your target…

What is the Point of Doing Social Media for Your Business?

So many businesses know that they need to have a social media strategy, but the reason why can sometimes be unclear. Learn in 4 easy steps from real companies what the goal behind social media is. Here’s the point of doing social media for your business. 1. Get in front of your target audience. Social…