How to Get the Most Out of Your Video On the Web

It’s no secret that video is the next great frontier in your web marketing efforts. Even a simple “talking head” video can do wonders when it comes to improving your web presence on the search engines. But even the most powerful video needs the right marketing: it needs to be put in front of your ideal audience…

Google Analytics Keywords Are Officially No More

For years, Google has been showing us “not provided keywords” in our Analytics. While this number has slowly increased over time, some marketers reported seeing this number as 100% of their traffic and no longer being able to view keywords as early as 2013. This month, we’ve noticed that Google Analytics has removed the “Keywords” tab…

A Real Life Reason Why We Love Google Webmaster Tools

Recently, we relaunched our website. While we try to take all of the precautions we can as a web development company (like using 301 redirects), we certainly aren’t perfect. Upon logging into our Google Webmaster Tools account a few days after launch, we found a notification from our site. We’ve talked about the benefits of Webmaster…

What to Expect When You’ve Just Optimized Your Website

A lot of business owners have unrealistic expectations about what happens once your already live website is re-optimized. Unfortunately, your website won’t automatically show up on the first page of Google, much as we wish it could. What to expect if you just re-optimized If you’re planning on doing a major re-optimization project, here are…

What Are the “Not Provided” Keywords In My Google Analytics?

Several years ago, Google Analytics started showing “not provided” as an item listed in your keyword list as a way that searchers find you. What started as a small percentage of your keywords now accounts for upwards of 90% of your search keyword traffic. For example, on our site, we don’t see more than 98% of…

3 Free Search Engine Optimization Tools You Need to Stop Using

When you’re a business owner, it’s easy to become a compulsive user of any search or SEO tools you can get your hands on. While your plight may be well intentioned, dear entrepreneur, unfortunately many free SEO tools give skewed results. Here are just a few and some reasons why you should stop using them. Alexa.com…

4 Easy Ways to Optimize Your Site That You May Have Forgotten

SEO is starting to become much more of a household term. I find that, less and less, I no longer need to explain, “I make websites rank higher on Google.” While more companies are making the important investment in search, it’s also very possible to start the process by doing some of the work yourself….

The Best 2013 SEO Holiday Posts

Happy Holidays! SEOs are notoriously excellent for posting gems around the holidays and this year was no exception! Enjoy these posts: The 12 Days of SEO Christmas: A fun (and geeky) SEO version of the 12 days of Christmas. An SEO Christmas Carol: Another SEO song to get you in the spirit of the season!…

3 Simple SEO Rules Everyone Needs to Know

Search Engine Optimization. It’s been around for a while now (since “a while” in Internet terms means over a year). No matter what business you’re in, you’ve probably heard of SEO. When SEO first became a legitimate “thing,” there were certain steps you could take to optimize your website. You could use meta-keywords, cover text…

Danbury, Connecticut Web Services: Web Design/Development to Copywriting to Blog/Social Consulting

Whether you need your website refreshed, your web copy updated, or you need help figuring out with the heck Twitter is all about, we’ve got you covered. That’s right, we’ve got it all. red vine is a full service web shop that can cater any of our services to your business’s needs. If you need…