How to Work With A Digital Marketing Partner & Save Money

When you work with a digital marketing firm, you may think it’s an all-or-nothing arrangement. In other words, your engagement means that the firm handles all of your marketing efforts and you don’t have to touch a thing. While these contracts are certainly possible, they’re not always feasible for a small business owner. Instead, consider…

Why Giving Away Free Content Will Build Your Business

Free. It’s a price tag that we love as consumers and hate as business owners. But what if I told you it could be a win-win for both? What’s more, free content isn’t just a recommendation any more; it’s a must for businesses to not only survive, but thrive. Here’s why giving away free content…

The Marketing Team of One: How to Effectively Optimize Your Bookstore’s Online Presence & Content Marketing with a Small Staff

I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference. In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies: You need to be…

How I (Finally) Got Comfortable with Sales [Part II]

Last time, we started talking about getting comfortable with sales by changing your perspective and getting comfortable with your product or service. Now, we’ll dive into two more ways that I (finally) got comfortable with selling for my business. Practice, practice, practice. Even after you’ve changed your perspective and gotten confident about what you’re selling,…

How I (Finally) Got Comfortable with Sales [Part I]

“I hate sales.” “I’m not a salesperson.” These are sentences I’ve said more times than I can count over the last five and a half years of being in business. But someone in business who hates sales? It sounds like an oxymoron, right? How could I possibly be in business and hate selling? I agree. It’s…

Marketing for Entrepreneurs: How to Use Digital Marketing to Target Your Ideal Customers

I’m honored to speak at a local event at Flagler College in St. Augustine for SCORE Jacksonville. In this presentation, I’m covering a whole slew of digital marketing techniques for entrepreneurs, including: Identifying your target market Choosing the right marketing channels Determining the best website fit Focusing on keywords that end in conversions Creating phenomenal content Building relationships…

The Pros and Cons of Being Your Own Boss

As with all things in life, entrepreneurship comes with its positive and negative aspects. Whether you are new to business ownership or have been your own boss for years, there’s no argument that there are times you’ll benefit – and times you may lose out – by working for yourself. Here are the pros and cons of…

How SEO Can Be A Problem for Franchises & Network Marketing Entrepreneurs

For many entrepreneurs, franchise businesses and network marketing companies end up being a win-win opportunity: you get to be your own boss and can also lean on an established, successful business structure to create your own profitable enterprise. That said, there are also potential pitfalls that both types of businesses face. One such issue is that Search Engine Optimization can be much…

How to Get the Most Out of the Next Business Conference You Attend

Think back to the last conference you attended. How much of the information you learned did you retain post-conference? How much did you put into place or practice? While you’re not going to remember everything you learned at an event, there are ways to better retain and prioritize so that you can get the most out…

Market Research Tips For Entrepreneurs (or How To Find Your Audience Online)

Market research is an essential part of any business – in order to be successful, you have to understand your market. Whether your business is brand new or you’re in need of revisiting some market research, spend the time to better understand your audience…which is exactly what market research is all about). How To Find…