4 Reasons Why You’re Making the Mistake of Not Creating Content

So many businesses make the mistake of forgetting – or simply refusing to create – valuable content. After all, content is still king, and everyone has something valuable to add to the conversation. If your business isn’t already creating content, you’re making a big mistake. Here are four reasons why. You’re not trying. When faced…

3 Questions to Find Out What Your Business Webpages Should (and Shouldn’t) Be About

When it comes to your website’s content, it’s difficult for business owners to decide exactly what they should be writing about. For some, it’s easier for some to talk about their accomplishments, rather than focus on the customer. For others, it’s easy to ramble on and on without getting to the point; while, for others…

Writing for Google: How to Create Content That Makes Search Engines (and Your Bank Account) Happy #AOC2106

As I mentioned, I’m so excited to be in Portland, Maine this week to present at #AOC2016. In the presentation you’ll learn: Why is content creation so important? Where do you start with content creation? Tips for creating better conte How do you make search engines happy with your content? How to leverage your content…

Come Join Me at the Agents of Change Conference in Portland, Maine on September 23, 2016!

I’m so looking forward to heading back to my home state of Maine next week for the Agents of Change Conference 2016! At AOC, I’m going to be speaking about something I’m super passionate about: how you can use content to make Google happy…and also make your business successful. Since content is still king, it’s…

Publishing on LinkedIn Pulse vs. Your Own Blog: 3 Benefits of Doing Each

If you’re on LinkedIn, you’ve probably seen others posting articles there. Maybe you’ve even posted your own. Since they’ve become so prevalent of late, I’ve been getting a lot of questions from clients about the benefits of posting on LinkedIn versus on your own blog. I’ll admit that I’ve never posted a LinkedIn article (what…

Duplicating, Re-Publishing & Re-Purposing Content: What are the Issues? [Part II]

Last time, we started talking about the differences between duplicate content and re-publishing vs. re-purposing your content. Today, we’ll finish up with the last two items. Re-Publishing Your Content What is re-published content? Republished content is the same content published on multiple platforms. Some popular platforms for blogposts or articles include your own blog, LinkedIn Pulse, Medium, Quora,…

Duplicating, Re-Publishing & Re-Purposing Content: What are the Issues? [Part I]

There are plenty of arguments that digital marketers and SEOs have made in the past against re-publishing or cross-posting the same content on multiple publishing channels. Namely, it’s so that you aren’t penalized in the search engines for duplicate content. (For many of us, the fear is that Google will slam us for something like spam…

7 Steps to Creating Content the Right Way: How You Can Use Copywriting Methods to Build Killer Web Copy for Your Business [Part II]

We left off last time with the first 3 steps of our 7 total for creating content the right way. Without further ado, here are your final 4 steps! 4. What is the solution? Likewise, you want to incorporate the solution for your target audience’s problem into your web copy. How can your product or…

7 Steps to Creating Content the Right Way: How You Can Use Copywriting Methods to Build Killer Web Copy for Your Business [Part I]

It’s hard to write about your own business. You want to be humble, but you also want potential customers to know how great you are. You want to be concise, but you have so many great things to say about your products or services. You want to be chosen over your competition, but you don’t…

How to Write Blog Content You Would Actually Want to Read Yourself

If you blog for your business, have you ever had a “what am I writing?” moment? Have you ever looked up and realized that you’ve been publishing crap? Ok, maybe it’s not complete crap; there are some hidden gems there. But it’s certainly not what you really want to be posting or what you’d tell…