Publishing on LinkedIn Pulse vs. Your Own Blog: 3 Benefits of Doing Each

If you’re on LinkedIn, you’ve probably seen others posting articles there. Maybe you’ve even posted your own. Since they’ve become so prevalent of late, I’ve been getting a lot of questions from clients about the benefits of posting on LinkedIn versus on your own blog. I’ll admit that I’ve never posted a LinkedIn article (what…

Duplicating, Re-Publishing & Re-Purposing Content: What are the Issues? [Part II]

Last time, we started talking about the differences between duplicate content and re-publishing vs. re-purposing your content. Today, we’ll finish up with the last two items. Re-Publishing Your Content What is re-published content? Republished content is the same content published on multiple platforms. Some popular platforms for blogposts or articles include your own blog, LinkedIn Pulse, Medium, Quora,…

Duplicating, Re-Publishing & Re-Purposing Content: What are the Issues? [Part I]

There are plenty of arguments that digital marketers and SEOs have made in the past against re-publishing or cross-posting the same content on multiple publishing channels. Namely, it’s so that you aren’t penalized in the search engines for duplicate content. (For many of us, the fear is that Google will slam us for something like spam…

Jacksonville Entrepreneurship Seminar: Raising Your Standards

If you or someone you know is an aspiring or existing entrepreneur, and you’re in the Northeast Florida (or Greater Jacksonville) area, you’ll be psyched to hear about an excellent seminar coming up. During these talks, you’ll learn a little bit of everything from established entrepreneurs and business people…all experts in their fields. From networking…

How to Block Spam Referrals From Your Google Analytics Data [An Update]

Referral spam is a frustrating reality web owners must deal with when it comes to using Google Analytics. Referral spam is defined by the spiders visiting websites to count as traffic and entice web owners to click on the sites from their Analytics. Unfortunately, over recent years, referral spam has become much more prominent. While…

How to Grow Your Facebook Audience: 4 Easy Steps for Success

Once you have your Facebook business page up and running, you’ll want to start growing your audience there. After all, if you don’t have likes or engagement on your page, there’s really no point in having one. So how do you get started? One of the biggest questions we get from clients with new Facebook pages…

7 Steps to Creating Content the Right Way: How You Can Use Copywriting Methods to Build Killer Web Copy for Your Business [Part II]

We left off last time with the first 3 steps of our 7 total for creating content the right way. Without further ado, here are your final 4 steps! 4. What is the solution? Likewise, you want to incorporate the solution for your target audience’s problem into your web copy. How can your product or…

7 Steps to Creating Content the Right Way: How You Can Use Copywriting Methods to Build Killer Web Copy for Your Business [Part I]

It’s hard to write about your own business. You want to be humble, but you also want potential customers to know how great you are. You want to be concise, but you have so many great things to say about your products or services. You want to be chosen over your competition, but you don’t…

When is the best time to do Search Engine Optimization on your website?

Performing Search Engine Optimization on a site is crucial for that site’s success. While SEO is a long-term strategy, performing certain measures (such as keyword optimization) is critical for your site to rank for the keywords your ideal audience is search for. But when should optimization happen? Right away? Or after a site has been live for…

How to Write Blog Content You Would Actually Want to Read Yourself

If you blog for your business, have you ever had a “what am I writing?” moment? Have you ever looked up and realized that you’ve been publishing crap? Ok, maybe it’s not complete crap; there are some hidden gems there. But it’s certainly not what you really want to be posting or what you’d tell…