What’s a #Hashtag? And How Do You Use Them on Twitter (and now Facebook)?

With the roll out of hashtags on Facebook this week, it’s important to go back to the beginning. What is a hashtag? How do you use them? What is a hashtag? “I don’t know why people keep talking about hashtags, they’re just pound signs!” – One of my dear friends You’ve probably seen hashtags if…

Personal vs. Professional Social Profiles: Should You Separate Yours or Be Completely Transparent?

I recently got interviewed for my college magazine about social media and how I use it personally and professionally. One of the things I realized during the interview is that I don’t really have a line between my professional and personal presences online. I’m friends with both real life friends and professional contacts alike on…

The Truth About Working From Home: The Good, the Bad, and the Ugly

I’ve been working from home on and off for about two years now, and I’ve learned a lot about it. There’s a lot online on working from home, as everyone has a different experience. While seemingly glamourous (and it certainly can be sometimes), there are also some things to keep in mind if you are…

3 Unique Ways to Stay On Top of the Web Marketing World (or Any Industry, For That Matter)

After signing up for the Agents of Change Conference in Portland, Maine this fall, I realized that it’s just one of the great ways to keep up with my industry. Originally, I was going to write about how to stay on top of just the web marketing world. Then I realized, a lot of this advice works…

The Social Media Stretch: A Fun Take on Preparing Yourself for Web Marketing Bliss

Fridays are meant for fun, so we decided to keep it light today. I’m joking with this, of course, but sometimes we all need a little break from the computer in order to restart the engines. So take a meditation or stretch break from your desk and then get right back at it. You’ll be…

Why “Blog” Doesn’t Have to Be a Dirty Word

It happens all the time: I say “blog” and my clients cringe. Seriously, the cringing is palpable. Blogging is scary for so many people, but it really doesn’t have to be. There is plenty you can do in order to stop being afraid of the “b” word. Change the name The word “blog” can feel…

How to Engage Your Customers (the RIGHT Way) Through Social Media

It’s ironic that I started writing this post before this situation made its debut, making it that much more obvious that engaging customers the right way via social media is a lesson not every company has learned. Make them feel special No matter how small or large your company is, it makes your audience feel good…

How to Stop Ignoring Your Blog

I’ve a confession. I’ve been naughty about blogging this month. With other (real, billable) work taking priority, I’ve ignored my typical 2 posts a week rule. Sure, we’ve all had off writing days, but it seems that in the past few weeks, there simply hasn’t been enough time. And since I like to practice what I…

How to Add Users in Google Analytics

Since Google Analytics is constantly changing and evolving, it can be difficult to locate certain sections in the settings. While adding new users is no difficult task, it’s certainly no easy one either; especially when you’re struggling to find out where to do it! When you log into your Google Analytics account, you’ll be taken…

The Power of Going Viral Online: One Designer’s Quest to Make a Difference After the Boston Marathon Tragedy

When it was born, social media changed everything. Companies began using social media marketing to connect with customers on a new level; engaging and communicating in an entirely different way. All of a sudden, social media gave businesses – and individuals alike – on a small stage a big voice. Enter viral marketing; often simple, yet…