What is a Sitemap & Why Is It Important?

You’ve put the time and effort into creating a powerful navigation structure for your website, but you’re not done yet. You still need to create a sitemap. If you’re hearing the word “sitemap” for the first time, never fear. You’re in the right place. Let’s talk about what sitemaps are and why they’re so important….

Having Trouble With Your Own Marketing? Do This One Thing.

As an entrepreneur, you’re used to operating as a team of one (or just a few) and that means that a lot of jobs fall to your shoulders…including your marketing efforts. Whether you’re not ready to relinquish control for your business’s marketing or you simply don’t have the budget to outsource right now, you are currently responsible…

How to Test Your Website for Errors (for the Non-Developer)

Picture this. You’ve just launched your website. It’s been a labor of love (and with the amount of time, energy, and – let’s face it – investment you put in, it certainly feels like it). Everything is finally just how you pictured it. You’ve tested and tested and, now, it’s perfection. So now it’s ok for…

How to Work With A Digital Marketing Partner & Save Money

When you work with a digital marketing firm, you may think it’s an all-or-nothing arrangement. In other words, your engagement means that the firm handles all of your marketing efforts and you don’t have to touch a thing. While these contracts are certainly possible, they’re not always feasible for a small business owner. Instead, consider…

Why Giving Away Free Content Will Build Your Business

Free. It’s a price tag that we love as consumers and hate as business owners. But what if I told you it could be a win-win for both? What’s more, free content isn’t just a recommendation any more; it’s a must for businesses to not only survive, but thrive. Here’s why giving away free content…

Marketing to Teens? Stay Away from Facebook.

If your business is one that targets teenagers, it’s vital that you keep their current social media flavor of the month in mind. While your teen targets’ parents will love engaging with your business on Facebook, their teens will prefer other networks. Go mobile It should be no surprise that teens love their smart phones. In fact,…

4 Important Reasons You Should Be Checking Your Analytics Monthly

Using data to drive your marketing decisions isn’t a new concept. But how many well intentioned business owners are forgetting to do it, just the same? Checking your Google Analytics reports monthly isn’t just going to help your marketing efforts, it’s going to help your business. Here are 4 important reasons you should be checking your…

The ABC’s of SEO: A DIY Guide to Search Engine Optimization for Entrepreneurs

I’m honored to speak at a SCORE event in St. Augustine called the ABC’s of SEO. In this presentation, I’m talking about the 5 steps to better Google rankings, including: Start with a website. Target the right keywords. Use keywords in the right places. Create keyword rich content. Measure everything. Click here to download the presentation.

The Marketing Team of One: How to Effectively Optimize Your Bookstore’s Online Presence & Content Marketing with a Small Staff

I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference. In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies: You need to be…

How I (Finally) Got Comfortable with Sales [Part II]

Last time, we started talking about getting comfortable with sales by changing your perspective and getting comfortable with your product or service. Now, we’ll dive into two more ways that I (finally) got comfortable with selling for my business. Practice, practice, practice. Even after you’ve changed your perspective and gotten confident about what you’re selling,…