How to: Keep Using Google AdWords Keyword Tool for Free Keyword Research

I’ve tried a ton of keyword research products out there…and none have been so helpful or as straightforward as the Google AdWords Keyword Tool. A free SEO option, it’s a great tool for DIYers and entrepreneurs alike. It’s one I often recommend for those business owners interested in learning what their target market is searching…

Market Research Tips For Entrepreneurs (or How To Find Your Audience Online)

Market research is an essential part of any business – in order to be successful, you have to understand your market. Whether your business is brand new or you’re in need of revisiting some market research, spend the time to better understand your audience…which is exactly what market research is all about). How To Find…

4 Reasons Why Vacations Are Important for Entrepreneurs

When is the last time you took a vacation? (A true vacation? One where you unplugged and didn’t do any work?) As business owners, we are so invested in the day-to-day of our companies, that we forget how important it is to take time off and unplug. Here’s why this is so important. 1. Promote…

5 Steps to Better Google Rankings: A DIY Guide to Search Engine Optimization for Entrepreneurs

I’m honored to speak at a local event in St. Augustine called Beauty, Brains, and All About Her Business. In this presentation, I’m talking about the 5 steps to better Google rankings, including: Start with a website. Target the right keywords. Use keywords in the right places. Create keyword rich content. Measure everything. Click here…

4 (Updated) Ways to Be a Better Blogger

It’s been a few years since we talked about how to become a better writer, so we’re revisiting it today with the updated version: how to be a better blogger. Whether you’ve been blogging for a while or are just starting out, there’s always room for improvement when it comes to writing for the web….

5 Reasons Why You Should Use Speaking to Grow Your Business

Speaking for conventions, conferences, or small groups is a powerful way for entrepreneurs to grow their business. In addition to attending tons of conferences over the years, I’ve been speaking at workshops, expos, and events for almost ten years. Since I’ve gotten so much out of speaking, here are the top five reasons why you should be speaking…

How to Be a Better Salesperson

The resounding answer I hear from most entrepreneurs when they hear the word “sales” is I hate it or I’m not a good salesperson. I hear you. I’ve been saying the exact same thing for over 10 years. The reality? We’re selling when we don’t even realize it. We’re selling when we talk to friends of friends…

Starting a New Business? Here Are 7 Tips You Need to Know.

The following post is based off of content from a WordCamp Jax presentation by Wesley Lewis of OneEighty.Digital. When you’re just starting your business, there’s a lot to worry about. I get it. But here are some key areas that you should be thinking about as you kickstart your dream. 1. Know yourself. With business, as…

How the Right Photography & Images Can Take Your Website from Ho-Hum to Drop Dead Gorgeous

What if I told you that you have the potential to gain or lose business because of the photography you use on your website or within your web presence (like social media)? There is a big difference between good photography and great photography. Since an image is worth a thousand words, it’s critical that you’re…

5 Tips for How to Make Time to Read (and Become a Better Writer)

To be the best writer you can be, it’s important to also do plenty of reading. Outside of learning new things or a new story, reading more will help you learn new (and possibly better) ways of writing, including style, tone, genre, and more. Reading others’ work – both similar and different content than your…