How to: Use Google Search Console to Get Keyword Data in Google Analytics

Since Google Analytics stopped sharing keyword data over the past few years, we have to rely on other methods to gather ranking and clickthrough keyword data. Tools like Moz are great for this, but unfortunately cost money. Instead, Google offers us a different option, but it involves a bit of set up. You can use Google…

3 Reasons Why I Still Live Blog at Conferences

Since I started going to marketing conferences in 2008, I’ve always live blogged them. Live blogging, for those of you who have never seen it, is essentially putting your notes together in a semi-cohesive structure and publishing it on your blog. When I started, live blogging was done by a lot of web marketers and…

How to Add Users in Google Analytics: An Update

Since we created this post, the way you add and change user permissions in Google Analytics has evolved. Here’s the updated step-by-step process. First, in order to add anyone else as a user, you’ll have to have Admin rights. Start by going to the Admin tab, which you’ll find at the very top of the…