If you’re like most business owners, you’ve Googled yourself, and you’ve Googled yourself often. Perhaps you find that your competition is higher in that list than you are. Maybe you don’t even see your website at all.
Your website needs to be optimized. It needs SEO.
SEO – or Search Engine Optimization – helps your website rank higher in the search engines (Google, Yahoo, Bing, etc.). By using the keywords your target audience is searching for, you have a better chance of ranking higher, and therefore a better chance of being found by your ideal customers.
We’ll uncover the keywords and phrases that your target audience is actually using – not just the word you think they’re using. Then we’ll help you implement these terms into the content on your site with copywriting and editing. And if you decide to blog, we can even help optimize your business blog.
Link building has evolved over the years. While guest blogging and directories used to work, strategies like press releases and social media are current linking currency. We'll help uncover the specific opportunities for your business to build links.
What's SEO without reporting? We'll help make sure that the work we've done is helping your website: from Analytics to page ranking and everywhere in between. We can also help give you regular recommendations and help to make sure your site continues to take over the search engines for your keywords and phrases.
We'll analyze your search traffic and help explain strange terms like "bounce rate." Since Analytics can be overwhelming - and easy to get lost in - we'll keep the big picture in mind as we give you regular Analytics reports.
This is the biggy, right? The one thing we're after! While we never promise we can keep your website at #1 for any term (thanks to the secrets Google keeps), we will monitor your main terms closely. We'll keep doing what works and alter what isn't working when it comes to your search engine rankings.
Once your website is launched, we won't leave you high and dry. We'll continue to give you recommendations for ways to improve your SEO efforts, which includes what you're doing web marketing-wise, as well. From social media to blogging to video, we'll continue to give you ways to further optimize your site.