Practical Advice 4 is a video-based instructional guide for the Do It Yourselfer, owned and operated by Mike Hicks. Mike creates videos about everything from how to properly install drywall to how to change oil in your car.
For Practical Advice 4, we needed to build a structure based on a video-heavy website. The design, structure, and marketing plan all needed to have one thing in mind: video first.
We did just that: we built a video-centric website for Practical Advice 4. We also put a lot of time into building the marketing campaign around the company’s YouTube channel.