This series reviews my personal journey on becoming a business owner. I’m neither recommending nor suggesting you take the exact same steps I did. Rather, I’m sharing the story of how red vine came to be, including the trials and tribulations along the way. Read the full series here.
A business name. Seemingly simple, but oh-so-complex.
I love to write, so I thought this part would be simple. Boy, was I wrong.
My brother and I started at the beginning: what did we want out of a name? We didn’t really mind if it described the type of business we were doing, because we both love funky, eclectic names. So we came up with a list of what the name must accomplish for us:
- Simple and sweet: something that flowed and wasn’t overly long
- Memorable: a word/s that people would remember long enough to at least be able to Google us later
- Right for the web: a name that we could easily get a domain name for online
- Unique: not only do we like cool, eclectic names, but we also wanted someone that no one (or at least no one in our industry) had already
- A name we both loved
The requests seemed simple enough, no?
Not so, my friend, not so. When we weren’t coming up with anything I loved, I looked for resources to help me on my quest. Amongst my favorite for naming tips, I found these two articles:
What followed was an endless month-long stream of emails, texts, and phone calls between my brother and I. Between the two of us, we probably threw out a thousand different possibilites.
We enlisted help from family and friends, who inspired us, but weren’t necessarily a fan of the same things we were.
We knew we wanted to have a name plus a description to help speak to what we did. Amongst the descriptions we talked about included:
- Web Solutions
- Web Studio (we both loved this, so…winner, winner!)
Finally…out of nowhere (perhaps it was desperation or the need to simply come up with something amazing), we decided: red vine web studio.
Step 3 (the name), check. Next on the agenda? Legality.