One of the questions we hear a lot is: How often should my business be posting on our social media accounts?
The quick answer? It depends on your business (and your industry).
The actual answer? Read on, dear reader, read on…
Post regularly on each platform.
Posting haphazardly (three days posting, then quiet for four, the three days again) is confusing for your readers and will end up helping you lose your audience.
Decide what you can commit to.
Once you’ve designated a social media rockstar (whether it’s you or someone else) to take over your social media posting, decide how often you can legitimately post.
Whether it’s once per day or twice per week, stay consistent and regularly push that content out to your audience.
Decide what content you will post.
Planning ahead for social media will help you have a successful campaign. Decide what kinds of content you will create ahead of time and apply it to an editorial calendar that works for your company.
You may find that based on the amount of content you have, you should post more or less often than you originally thought.
Look at the numbers.
Last, we look to the numbers. The following aren’t going to be right for every business, but will at least give you a starting point.
Ideally, this is the amount of times you should post on each network to be successful. The following numbers are a benchmark and generalized across all industries.
To take the numbers a step further, here are some more industry-specific statistics. You can also Google your industry and see what the average is.
So how often should you post on social media?
As you can see, the answer has more to do with internal factors and what makes the most sense for your business.