Myth #1: Networking is fake
Many of us run into “fake” and unauthentic entrepreneurs. This makes networking feel fake.
“Real”ationships: there’s nothing to fake about it.
- You won’t be best friends with everyone you meet
- Don’t rule it out
- Strategic relationships give you more control over your career
- You never know who they know
Myth #2: It’s about you
Givers gain: expect nothing
- Don’t expect immediate gratification
- Help first, ask later
- Nothing venture, nothing gained
- Find interesting people
- Get involved
Myth #3: It’s about sales
The hard sell is everything. (- Said no successful salesman ever)
- It’s an ongoing process
- It’s not about getting the “job”
- Make people feel valued
Myth #4: Online Networking
LinkedIn, Facebook Groups, etc. are great…but they are not networking. Quality networking happens on your feet, face to face.
- Body language
- Gut feeling
- One to one
- Video conferencing
Myth #5: Your pitch is fine
Your pitch is a living thing. Elizabeth recommends having 2-5 ready to go. The types of pitches you should have include:
- 15 seconds
Everyone is important.
- The biggest fish aren’t always the ones to fry.
- Make it happen.
- Network beyond your industry.
- Networking is NOT fast.
- Focus on one to two people per event
- What makes you want to engage with them?
- Exposure to a person/company
- Expertise you would like to learn from
- Potential client
- Potential referral source
- Being helpful is being memorable