Is Pinterest Right For Your Company?

A picture is worth a thousand words. That’s why platforms like Pinterest and Instagram have sky rocketed in popularity over the past few years. But like any social network, Pinterest isn’t for every business.

Here are three questions to ask yourself before putting effort into Pinterest.


Do you have content that is photo-centric?

Photography businesses, any company in the wedding industry, tutorial bloggers, Mommy bloggers, and fashionistas can have it all on Pinterest. With a simple photo, bloggers and websites with photo-centric content can get a ton of traffic.

But is Pinterest just for those with a ton of photos?

No, many businesses can be creative about their Pinterest use. For a business like ours, photos may be hard to come by…unless you’re creative. Web development and marketing types like to use Pinterest for infographics, how-to’s, and blogposts where a powerful image underlaying an interesting title is the focus.

Do you have the time to devote to Pinterest?

It goes without saying that social media comes with a time commitment. With Pinterest, you’ll not only need to commit to spending time pinning your own content, but you’ll also need to spend time finding, following, and commenting. Similar to Twitter, you won’t be able to get away with simply pinning your own content. Follow these steps in order to be a sharing machine:

  • Add a Pinterest sharing option on your blog.
  • Create images from your blogposts that would share and link easily from Pinterest.
  • Share each and every one of your blogposts on your own account. Use keywords that make sense for the pin.
  • Create multiple boards that make sense for your content.
  • Find similar and like-minded pins and like or comment. Pay special attention to popular accounts and pins.

Are women your target audience?

While a women-only customer base is not a prerequisite, it certainly doesn’t hurt. I mean, a website full of pictures that show the latest fashion trend, hair tutorial, DIY tip, or wedding inspiration? It’s like crack for women. It’s done wonders for sites like The Knot.

Pinterest certainly has male users, but think to women first as you create pins and boards for your business.

Are you using Pinterest for your business? Tell us about your experience in the comments below!

Photo credit: cambodia4kidsorg

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