A few years ago, when we talked about engaging your customers, we specifically saw how important it was that your customer/client should be the center of your social media focus. Today, we’ll take that a few steps further and quite a bit deeper.
It goes without saying that social media engagement for your business should be customer-centric…but how do you start? Where do begin building a social media following with your ideal customer in mind?
Here are 6 tips that will help.
1. Use the right channels and posts.
You simply cannot engage your audience without targeting the proper channels. While this seems like a simple concept, it’s an easy mistake that plenty of companies make. If your content is not geared toward the right audience or on the right platform, then what’s the point of marketing on social media at all?
2. Personalize the interaction.
Personalize social interactions to your audience. What are they interested in? What will compel them to want to do business with you? Delight them and build your brand by building a personalized attitude and perception for your community.
Great social media marketing is done in the listening – not in the posting. Understand your customers’ unique challenges by listening for them. Try following hashtags in your niche or regularly reading posts by your target customers. Once you hear your customers’ needs, then you’ll be able to act upon them.
Regularly engage with your followers by liking their posts, responding to tags or concerns, and regularly following new target audience members. Should there be an issue, always respond quickly to make it right; your social media following will be looking for immediate answers to any problem.
5. Measure, measure, measure.
It’s impossible to more effectively engage your audience and capture new customers if you aren’t measuring your activity and engagement. (After all, you can’t manage what you don’t measure!) You also can’t expect to improve on that which you’re not measuring.
Last, but certainly not least, is integration. Strategize to incorporate your metrics and customers’ needs into any portals, membership areas, communication tools, sales tools, and more. Allow customers to engage via social media through every step within the sales process in a way that makes the most sense for them. That way, they’ll be much more likely to complete your calls-to-action.
Are you engaging your customers the right way through social media? Try part one plus these six steps to be successful on your social media accounts.
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