Creating a Functional Facebook Business Profile: What You Need To Have the Bare Minimum

I see a lot of business Facebook profiles that are really missing the mark. Some don’t have all of the information filled out that they possibly can; others are missing a cover photo; and most are simply bare when it comes to content on the page.

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Facebook may not be right for your business; but for many, it can be. Coming to your page as a potential customer, I want your page to look:

  • Lived in (filled out fully)
  • Updated regularly (so that I don’t forget about you)
  • To feel like when commenting and asking questions, I’ll get a (relatively immediate) response

In order to fulfill these things, you won’t need to be tied to Facebook 24/7; you’ll just need to put a things into place to make sure your Facebook presence is doing everything it can for you.

Fill out your profile

I cannot stress this enough. Customers come to your Facebook page looking for your website address, email address, phone number, address, etc. Think of how frustrating it is when they can’t find that information. It doesn’t take much time to set this up initially, so make sure you have:

A profile picture

This should be your company logo; keep your creativity to the cover photo. A square image is best, but you can also use a rectangular image and select to have Facebook scale to fit the photo. Remember, though, if you have a complicated logo, your thumbnail will be difficult to see. The image must be at least 180 x 180 pixels.

A cover photo

It doesn’t need to be out-of-this-world creative, but it should give your visitors a sense of who you are and what you do. Check this post out for some help and creative cover photo inspiration.

About section

Let’s keep this simple: fill out everything you can. Here’s a selection of what you’ll be able to fill out:

  • Category
  • Official page (if applicable)
  • Username: Once you get 25 likes, you’ll be able to choose this. Choose wisely, as you’ll only be able to change it once.
  • Start date/type [Update: you can now choose your username immediately upon creating your page!]
  • Address
  • Short description: This will show up in the “About” section under your profile picture. Be sure to start with a link to your website and then include a short description.
  • Description: This will show up on the “About” page.
  • Mission
  • Founded
  • Awards
  • Products
  • Phone
  • Email
  • Website

That may seem like a lot of information, but once you’ve done it, you’re done!

Post regularly

If you can’t commit to at least one Facebook update a week, then Facebook probably isn’t the right place for you. Ideally, you should really be shooting for a post a day or at least several posts per week. Luckily, creating those posts doesn’t have to be time consuming or creativity consuming.

Get creative

You don’t need a mind blowing post every day. Sometimes, your audience just needs to be reminded that you’re there! Here is some inspiration for what you could post; but be sure to mix and match the content so it’s not always the same!

  • Blogposts: You can use a tool like NetworkedBlogs to do this automatically for you, or you can do it yourself.
  • Images and photo galleries: Feel free to get really creative here. You can create galleries for everything from products to company outings to random snapshots of what’s happening in the office. Remember, people like doing business with people, so the more personal you can make it, the better!
  • What you’re reading: Read a great article in the Wall Street Journal your audience would dig? Great! Share it!
  • Sharing: Along the same lines, you should be liking other pages as your business; so be sure to repost statuses and links that your audience would also enjoy.
  • Video: Obviously, this is a little more time intensive, but a video is a great way to engage your Facebook audience.

Schedule posts

If the thought of having the time every day to post on Facebook stresses you out, then have no fear. Facebook allows you to schedule your posts into the future. So, if Monday morning you have 15 minutes of free time, take that opportunity to schedule your posts for the next week or two. You’ll be glad you did!

schedule fb posts

Not sure what you’ve already scheduled? Go to facebook.com/[your page URL]/allactivity and view your published and scheduled posts. You’ll be able to edit or delete scheduled posts here as well.

Make sure you have the right users

If you simply do not have the time to create Facebook posts, choose a user(s) that can. You can pick and choose the administrative levels each user has, too.

Be ready to respond

You don’t need to be on Facebook 24/7 in order to see if anyone has commented or asked a question that needs an immediate answer. Simply go to Edit page > Manage Notifications. There, you’ll be able to choose the options that work best for you; be it receive updates via email or on Facebook itself. Choose whatever works for you!

fb notifications

Now get out there and finalize your Facebook profiles!

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