5 Tips for (Finally) Creating Your First Video

It’s no secret that video is powerful for your business; but if you’re anything like me, it’s taken you some time to finally get to the point of creating your first video. Here are 5 tips for (finally!) creating your first video. 1. Get comfortable. One of the most common concerns about creating video is…

How to Set Up Google Analytics Goals the Right Way

Did you know that Google Analytics will track conversions for you? That way, you’ll be able to specifically see where new customers are coming from and why. Then you can spend more time on what’s working and improve (or stop) the efforts that aren’t getting you any customers. Long story short, if you aren’t already using…

3 Questions to Find Out What Your Business Webpages Should (and Shouldn’t) Be About

When it comes to your website’s content, it’s difficult for business owners to decide exactly what they should be writing about. For some, it’s easier for some to talk about their accomplishments, rather than focus on the customer. For others, it’s easy to ramble on and on without getting to the point; while, for others…

Happy April Fools Day: Google’s 2017 Celebration

It’s no secret that search engines have quite the sense of humor when it comes to April Fools Day. In fact, they’re notorious for great gags. (Check out these 2013 and 2015 examples for some good laughs!) April Fools Day 2017 does not disappoint. Google, in particular, always celebrates in a big way. Here are…

Come Join Me at the Agents of Change Conference in Portland, Maine on September 23, 2016!

I’m so looking forward to heading back to my home state of Maine next week for the Agents of Change Conference 2016! At AOC, I’m going to be speaking about something I’m super passionate about: how you can use content to make Google happy…and also make your business successful. Since content is still king, it’s…

5 Easy Ways to Market Your Business When You’re Busy

It’s easy to market yourself when things are a little slow around the office. You’ve got some extra time and energy that you can devote to your marketing efforts, plus there’s always the undeniable pressure of needing that next job in order to keep yourself (and your team) busy with work. But what about when…

Spreading the Word: How to Use Marketing to Create Interest About Your Business (My #RYSseminar Presentation)

This post is apart of my recap from the Raising Your Standards Entrepreneurs Seminar (#RYSseminar). This seminar gives attendees a number of great takeaways and is especially valuable for entrepreneurs and business owners (both existing and those who want to be). In this presentation, you’ll learn: How to identify your target audience How to find the right…

How to Block Spam Referrals From Your Google Analytics Data [An Update]

Referral spam is a frustrating reality web owners must deal with when it comes to using Google Analytics. Referral spam is defined by the spiders visiting websites to count as traffic and entice web owners to click on the sites from their Analytics. Unfortunately, over recent years, referral spam has become much more prominent. While…

Harnessing the Voices in Your Head: How to Interview and Write for Client Projects (with Beau Moffatt from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Beau Moffatt, a Web Strategist at Open Sky Web Studio. Why do we write for websites? To communicate a message To sell something To describe something or give details To tell a story To connect with people…

How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketing to Build Your Business (My #WCJAX presentation)

This post is apart of my recap from WordCamp Jacksonville (#WCJAX). Now that you have a beautiful and functional WordPress website, it’s time to start marketing it. Learn the following 10 ways to use Inbound Marketing to build your business in the presentation from WordCamp Jacksonville 2016. Don’t be lazy with your website. Focus on keywords…