Writing for Google: How to Create Content That Makes Search Engines (and Your Bank Account) Happy #AOC2106

As I mentioned, I’m so excited to be in Portland, Maine this week to present at #AOC2016. In the presentation you’ll learn: Why is content creation so important? Where do you start with content creation? Tips for creating better conte How do you make search engines happy with your content? How to leverage your content…

When is the best time to do Search Engine Optimization on your website?

Performing Search Engine Optimization on a site is crucial for that site’s success. While SEO is a long-term strategy, performing certain measures (such as keyword optimization) is critical for your site to rank for the keywords your ideal audience is search for. But when should optimization happen? Right away? Or after a site has been live for…

Why You Aren’t Seeing Your Optimized Title Tag in Google Searches

When it comes to Search Engine Optimization, one of the best things you can do for your business’s website is optimize your title tags. Before we get into why you aren’t seeing your title tags in a Google search, let’s cover a little background on titles. What is a title tag? Your title tag is…

How to: Use Google Search Console to Get Keyword Data in Google Analytics

Since Google Analytics stopped sharing keyword data over the past few years, we have to rely on other methods to gather ranking and clickthrough keyword data. Tools like Moz are great for this, but unfortunately cost money. Instead, Google offers us a different option, but it involves a bit of set up. You can use Google…

How to Add Users in Google Analytics: An Update

Since we created this post, the way you add and change user permissions in Google Analytics has evolved. Here’s the updated step-by-step process. First, in order to add anyone else as a user, you’ll have to have Admin rights. Start by going to the Admin tab, which you’ll find at the very top of the…

How to Get the Most Out of Your Video On the Web

It’s no secret that video is the next great frontier in your web marketing efforts. Even a simple “talking head” video can do wonders when it comes to improving your web presence on the search engines. But even the most powerful video needs the right marketing: it needs to be put in front of your ideal audience…

Google Analytics Keywords Are Officially No More

For years, Google has been showing us “not provided keywords” in our Analytics. While this number has slowly increased over time, some marketers reported seeing this number as 100% of their traffic and no longer being able to view keywords as early as 2013. This month, we’ve noticed that Google Analytics has removed the “Keywords” tab…

A Real Life Reason Why We Love Google Webmaster Tools

Recently, we relaunched our website. While we try to take all of the precautions we can as a web development company (like using 301 redirects), we certainly aren’t perfect. Upon logging into our Google Webmaster Tools account a few days after launch, we found a notification from our site. We’ve talked about the benefits of Webmaster…

What to Expect When You’ve Just Optimized Your Website

A lot of business owners have unrealistic expectations about what happens once your already live website is re-optimized. Unfortunately, your website won’t automatically show up on the first page of Google, much as we wish it could. What to expect if you just re-optimized If you’re planning on doing a major re-optimization project, here are…

What Are the “Not Provided” Keywords In My Google Analytics?

Several years ago, Google Analytics started showing “not provided” as an item listed in your keyword list as a way that searchers find you. What started as a small percentage of your keywords now accounts for upwards of 90% of your search keyword traffic. For example, on our site, we don’t see more than 98% of…