You may have heard that you need to blog to establish your expertise or to showcase how you can help your clients.
You may feel like every other business out there has a blog, so you should too.
But what about for SEO? If you’re serious about attracting your target audience using the search engines, then you need to be blogging.
But why? What exactly makes a blog so great for SEO? Here are 5 reasons why your blog will help optimize your website.
1. Your blog targets unique long tail keywords.
Looking to raise your visibility quickly? Look no further than your blog.
While your website may focus on more general keywords and phrases, like “fitness coaching services,” your blog can target far more specific keywords (called long tail keywords) that your target audience is searching for.
Terms like “workout motivation tips” may not have a place on your website, but they most certainly have a place on your blog. And guess what? It’s likely that your potential customers are searching for them!
2. Your blog targets questions your audience is asking online.
Do you get asked the same questions over and over? You don’t have to think of new, exciting ideas when your FAQs are some of the best content you have going for you.
Use the frequent questions your audience asks to create powerful blog content. After all, if leads and clients are asking you, people are certainly Googling these questions too.
This tactic will also save valuable customer service time. Instead of answering the same questions over and over, you’ll be able to direct leads and customers to the posts you’ve already created.
3. Your blog creates consistent, fresh content.
Search engines love websites that are lived in – those where content is getting updated regularly. A blog does just that.
Try creating quality and valuable blog content at least once a week, if not more. At the very least, make sure you’re blogging at least once a month.
Remember, each new post is a new page on your website. So one a month is 12 new pages in a year, and one a week is 52 new pages in a year!
4. Your blog will attract relevant incoming links.
The more relevant incoming links coming to your website, the more trust you’ll build with the search engines.
One great way to attract some awesome links? Providing valuable content that other bloggers can’t help but link to, because it provides the best answer online to a given question or topic.
Similarly, you’ll also create great opportunities to link internally between pages on your site. When you mention a topic or elude to something you’ve already written about, link to it! That way, your readers will be intrigued enough to click and learn more. (The “read more” links I’m including in each section in this post are a perfect example of this.)
5. Your blog will attract leads, improving your conversion rates.
Last, but certainly not least, since your blog is using targeted keywords to answer specific queries your audience is asking, it has the unique opportunity to attract the target audience you’re looking for.
A blog opens the way for more engaged traffic that has a high potential to convert, depending on the posts.
Remember to keep the post subject in mind when choosing a call-to-action. Will your visitors be interested in a free download to join your email list? Will they be ready to call you or contact you?
Now that you’re armed with five reasons why your blog will help with your SEO efforts, it’s time to start blogging.