7 Steps to Creating Content the Right Way: How You Can Use Copywriting Methods to Build Killer Web Copy for Your Business [Part I]

It’s hard to write about your own business. You want to be humble, but you also want potential customers to know how great you are. You want to be concise, but you have so many great things to say about your products or services. You want to be chosen over your competition, but you don’t…

When is the best time to do Search Engine Optimization on your website?

Performing Search Engine Optimization on a site is crucial for that site’s success. While SEO is a long-term strategy, performing certain measures (such as keyword optimization) is critical for your site to rank for the keywords your ideal audience is search for. But when should optimization happen? Right away? Or after a site has been live for…

How to Write Blog Content You Would Actually Want to Read Yourself

If you blog for your business, have you ever had a “what am I writing?” moment? Have you ever looked up and realized that you’ve been publishing crap? Ok, maybe it’s not complete crap; there are some hidden gems there. But it’s certainly not what you really want to be posting or what you’d tell…

Facebook Statistics That Will Remind You That Your Business Needs Facebook Marketing

Facebook isn’t right for every business…but it’s certainly right for a lot of businesses. Facebook can help you – just like other social media platforms – to get in front of your target audience, start conversations, build relationships, and convert leads. Once you’ve completed these steps and are ready to follow these rules, now it’s time to…

5 Reasons You Should Attend Your Local WordCamp

After attending the inaugural WordCamp Jacksonville, I’m still reeling from all the great information I got and connections I made. Even a few days later, I realize how important these types of conferences – and this community – can be…and if you’re anything like I was, you aren’t taking advantage of a great opportunity yet….

How to Stop Being Too Nice and Make What You’re Worth (with Scott Mann from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Scott Mann, Creative Director of High Forge. Scott is very passionate about giving back, but has learned that being too nice and giving your business away can actually harm your clients in the long run. Things takers…

Harnessing The Power of Video on the Web & Social Media on A Budget (with Wes Benwick from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Wes Benwick, CEO of FileLogix. “A video without sound is like a car without wheels.” Key Elements for Creating High Quality Video Composure: thoughtful framing and controlled movements Complimentary lighting: natural and color balanced Clear and crisp audio:…

Harnessing the Voices in Your Head: How to Interview and Write for Client Projects (with Beau Moffatt from #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Beau Moffatt, a Web Strategist at Open Sky Web Studio. Why do we write for websites? To communicate a message To sell something To describe something or give details To tell a story To connect with people…

How to Delight Your Customers with WordPress: 10 Ways to Use Inbound Marketing to Build Your Business (My #WCJAX presentation)

This post is apart of my recap from WordCamp Jacksonville (#WCJAX). Now that you have a beautiful and functional WordPress website, it’s time to start marketing it. Learn the following 10 ways to use Inbound Marketing to build your business in the presentation from WordCamp Jacksonville 2016. Don’t be lazy with your website. Focus on keywords…

Accessibility: Empathy in Action (with Robert Jolly at #WCJAX)

This post is apart of my live blog notes from WordCamp Jacksonville (#WCJAX). This session was led by Robert Jolly, a Digital Project Strategist and Manager.  Robert started his presentation off with a powerful, personal story about having a stroke and how recovering from it made him realize how important accessibility really is. Being a…