Why “Blog” Doesn’t Have to Be a Dirty Word

It happens all the time: I say “blog” and my clients cringe. Seriously, the cringing is palpable. Blogging is scary for so many people, but it really doesn’t have to be. There is plenty you can do in order to stop being afraid of the “b” word. Change the name The word “blog” can feel…

How to Engage Your Customers (the RIGHT Way) Through Social Media

It’s ironic that I started writing this post before this situation made its debut, making it that much more obvious that engaging customers the right way via social media is a lesson not every company has learned. Make them feel special No matter how small or large your company is, it makes your audience feel good…

How to Stop Ignoring Your Blog

I’ve a confession. I’ve been naughty about blogging this month. With other (real, billable) work taking priority, I’ve ignored my typical 2 posts a week rule. Sure, we’ve all had off writing days, but it seems that in the past few weeks, there simply hasn’t been enough time. And since I like to practice what I…

How to Add Users in Google Analytics

Since Google Analytics is constantly changing and evolving, it can be difficult to locate certain sections in the settings. While adding new users is no difficult task, it’s certainly no easy one either; especially when you’re struggling to find out where to do it! When you log into your Google Analytics account, you’ll be taken…

The Power of Going Viral Online: One Designer’s Quest to Make a Difference After the Boston Marathon Tragedy

When it was born, social media changed everything. Companies began using social media marketing to connect with customers on a new level; engaging and communicating in an entirely different way. All of a sudden, social media gave businesses – and individuals alike – on a small stage a big voice. Enter viral marketing; often simple, yet…

The Road to Entrepreneurship: The Ultimate Guide to Starting a Small Business

In October of 2012, I decided that my freelancing had become such a big part of my work life that I needed to create a legitimate business. After teaming up with my brother, Corey, (you can learn more about my brother and I here) I started documenting everything I did business-wise, hoping that it would help another aspiring…

On the Road to Entrepreneurship: Part Nine (Pull the Trigger!)

This series reviews my personal journey on becoming a business owner. I’m neither recommending nor suggesting you take the exact same steps I did. Rather, I’m sharing the story of how red vine came to be, including the trials and tribulations along the way. Read the full series here. Last time we talked about getting the right small business tools….

How Strong Should My Online Passwords Be?

Yesterday, I received an email from my personal blog. The subject read “Too many failed login attempts“. The email read as follows: Immediately, I assumed my brother had attempted to login and misplaced my password. However, after checking with him (and finding out he hadn’t), he figured out that it was an IP address from…

10 Things You Need to Know About Google Webmaster Tools

Google Webmaster Tools is a great (FREE!) way to be proactive about your website. When you get everything from a little help indexing your website to crawl stats to errors to keywords and impressions, Google helps give you just a little more insight to how they see your site. 1. Install it. Want to get…

What’s New from Facebook: Let Everyone Know Exactly How You’re Feeling & What You’re Doing

Facebook changes constantly. It’s nearly impossible to keep up with all the changes because they happen so quickly. So I wasn’t overly surprised that as I was perusing Facebook last night, I got a notification.   Curious, I clicked on… Apparently, Facebook is now allowing you to get into the nitty, gritty details of your…