10 Things You Need to Know About Google Webmaster Tools

Google Webmaster Tools is a great (FREE!) way to be proactive about your website. When you get everything from a little help indexing your website to crawl stats to errors to keywords and impressions, Google helps give you just a little more insight to how they see your site. 1. Install it. Want to get…

What’s New from Facebook: Let Everyone Know Exactly How You’re Feeling & What You’re Doing

Facebook changes constantly. It’s nearly impossible to keep up with all the changes because they happen so quickly. So I wasn’t overly surprised that as I was perusing Facebook last night, I got a notification.   Curious, I clicked on… Apparently, Facebook is now allowing you to get into the nitty, gritty details of your…

Happy April Fools Day 2013: A Roundup of the Best April Fools Jokes from the Interwebs

Web geeks are historically brilliant at creating amazing April Fools jokes. And every year, they seem to get better and better. Google, by nature, always comes out with something brilliant, but there were also a few other unexpected exciting pranks this year. Google Of most companies out there, Google is, by far, the most infamous…

What’s New from Facebook: Comment Replies on Your Business Page

If you’ve logged into your Facebook business page recently, you probably noticed that you’re offered the option to turn on replies. Similar to embedded comments you might find in a blog or a forum, this new commenting system will help make more sense of long commenting streams. This way, you’ll be able to reply directly…

Video Search Engine Optimization: A Lesson from Wistia

More and more, video is becoming an integral part of your web marketing campaign. Unfortunately, your video can’t only be a quick, point-and shoot, throw-up-online video; but you also don’t need to purchase a professional camera and camera crew, either. Start with a great video Here are some easy tips so that anyone can get…

4 Common Misconceptions About Web Marketers

Whether you’re an aspiring Web Marketer or have a skewed sense of what your Web Marketer spends their time on, we’re here to displace the myths on all that is Web Marketing. Photo credit: Hubspot 1. We spend more time on research than anything else. Sure, we spend time writing, tweeting, Facebooking, and optimizing websites,…

On the Road to Entrepreneurship: Part Eight (Get the Right Small Business Tools)

This series reviews my personal journey on becoming a business owner. I’m neither recommending nor suggesting you take the exact same steps I did. Rather, I’m sharing the story of how red vine came to be, including the trials and tribulations along the way. Read the full series here. This step could have been taken a before we talked about…

4 Barriers (and Solutions!) to Getting Positive Local Reviews for Your Business [Part 2]

Last time, we talked about the barriers (and solutions) to getting more positive reviews for your business. Here’s Part 2 of the series: Barrier #3: Reviews don’t publish Some local search engines are more strict than others when it comes to what reviews they will and won’t post. Among the most strict is our favorite,…

4 Barriers (and Solutions!) to Getting Positive Local Reviews for Your Business [Part 1]

For business owners, positive reviews can be powerful and even make or break getting new customers. It’s good practice to ask your happy customers to leave a review on their favorite local search engine…but what happens when there are barriers to making that review for your customers? Or if the great review they leave never…

Creating a Functional Facebook Business Profile: What You Need To Have the Bare Minimum

I see a lot of business Facebook profiles that are really missing the mark. Some don’t have all of the information filled out that they possibly can; others are missing a cover photo; and most are simply bare when it comes to content on the page. Facebook may not be right for your business; but…