The Pros and Cons of Being Your Own Boss

As with all things in life, entrepreneurship comes with its positive and negative aspects. Whether you are new to business ownership or have been your own boss for years, there’s no argument that there are times you’ll benefit – and times you may lose out – by working for yourself. Here are the pros and cons of…

How SEO Can Be A Problem for Franchises & Network Marketing Entrepreneurs

For many entrepreneurs, franchise businesses and network marketing companies end up being a win-win opportunity: you get to be your own boss and can also lean on an established, successful business structure to create your own profitable enterprise. That said, there are also potential pitfalls that both types of businesses face. One such issue is that Search Engine Optimization can be much…

How to Get the Most Out of the Next Business Conference You Attend

Think back to the last conference you attended. How much of the information you learned did you retain post-conference? How much did you put into place or practice? While you’re not going to remember everything you learned at an event, there are ways to better retain and prioritize so that you can get the most out…

How to: Keep Using Google AdWords Keyword Tool for Free Keyword Research

I’ve tried a ton of keyword research products out there…and none have been so helpful or as straightforward as the Google AdWords Keyword Tool. A free SEO option, it’s a great tool for DIYers and entrepreneurs alike. It’s one I often recommend for those business owners interested in learning what their target market is searching…

Market Research Tips For Entrepreneurs (or How To Find Your Audience Online)

Market research is an essential part of any business – in order to be successful, you have to understand your market. Whether your business is brand new or you’re in need of revisiting some market research, spend the time to better understand your audience…which is exactly what market research is all about). How To Find…

4 Reasons Why Vacations Are Important for Entrepreneurs

When is the last time you took a vacation? (A true vacation? One where you unplugged and didn’t do any work?) As business owners, we are so invested in the day-to-day of our companies, that we forget how important it is to take time off and unplug. Here’s why this is so important. 1. Promote…

5 Steps to Better Google Rankings: A DIY Guide to Search Engine Optimization for Entrepreneurs

I’m honored to speak at a local event in St. Augustine called Beauty, Brains, and All About Her Business. In this presentation, I’m talking about the 5 steps to better Google rankings, including: Start with a website. Target the right keywords. Use keywords in the right places. Create keyword rich content. Measure everything. Click here…

4 (Updated) Ways to Be a Better Blogger

It’s been a few years since we talked about how to become a better writer, so we’re revisiting it today with the updated version: how to be a better blogger. Whether you’ve been blogging for a while or are just starting out, there’s always room for improvement when it comes to writing for the web….

5 Reasons Why You Should Use Speaking to Grow Your Business

Speaking for conventions, conferences, or small groups is a powerful way for entrepreneurs to grow their business. In addition to attending tons of conferences over the years, I’ve been speaking at workshops, expos, and events for almost ten years. Since I’ve gotten so much out of speaking, here are the top five reasons why you should be speaking…

How to Be a Better Salesperson

The resounding answer I hear from most entrepreneurs when they hear the word “sales” is I hate it or I’m not a good salesperson. I hear you. I’ve been saying the exact same thing for over 10 years. The reality? We’re selling when we don’t even realize it. We’re selling when we talk to friends of friends…