5 Steps to Better Google Rankings: A DIY Guide to Search Engine Optimization for Entrepreneurs

I’m honored to speak at a local event in St. Augustine called Beauty, Brains, and All About Her Business. In this presentation, I’m talking about the 5 steps to better Google rankings, including: Start with a website. Target the right keywords. Use keywords in the right places. Create keyword rich content. Measure everything. Click here…

4 (Updated) Ways to Be a Better Blogger

It’s been a few years since we talked about how to become a better writer, so we’re revisiting it today with the updated version: how to be a better blogger. Whether you’ve been blogging for a while or are just starting out, there’s always room for improvement when it comes to writing for the web….

5 Reasons Why You Should Use Speaking to Grow Your Business

Speaking for conventions, conferences, or small groups is a powerful way for entrepreneurs to grow their business. In addition to attending tons of conferences over the years, I’ve been speaking at workshops, expos, and events for almost ten years. Since I’ve gotten so much out of speaking, here are the top five reasons why you should be speaking…

How to Be a Better Salesperson

The resounding answer I hear from most entrepreneurs when they hear the word “sales” is I hate it or I’m not a good salesperson. I hear you. I’ve been saying the exact same thing for over 10 years. The reality? We’re selling when we don’t even realize it. We’re selling when we talk to friends of friends…

Starting a New Business? Here Are 7 Tips You Need to Know.

The following post is based off of content from a WordCamp Jax presentation by Wesley Lewis of OneEighty.Digital. When you’re just starting your business, there’s a lot to worry about. I get it. But here are some key areas that you should be thinking about as you kickstart your dream. 1. Know yourself. With business, as…

How the Right Photography & Images Can Take Your Website from Ho-Hum to Drop Dead Gorgeous

What if I told you that you have the potential to gain or lose business because of the photography you use on your website or within your web presence (like social media)? There is a big difference between good photography and great photography. Since an image is worth a thousand words, it’s critical that you’re…

5 Tips for How to Make Time to Read (and Become a Better Writer)

To be the best writer you can be, it’s important to also do plenty of reading. Outside of learning new things or a new story, reading more will help you learn new (and possibly better) ways of writing, including style, tone, genre, and more. Reading others’ work – both similar and different content than your…

How to Build Your Community Online: 8 Steps for Success

An online community is great way to engage and target your ideal customers. This is turn, will of course, help grow your business. But where do you start when you want to start a community? What types of content do you share? And how do you engage your community anyway? 8 Steps to Build Your…

How to Engage Your Customers (the RIGHT Way) Through Social Media [Part II]

A few years ago, when we talked about engaging your customers, we specifically saw how important it was that your customer/client should be the center of your social media focus. Today, we’ll take that a few steps further and quite a bit deeper. It goes without saying that social media engagement for your business should be customer-centric…but how do you…

3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away

When you’re just starting out – whether with a side business or a brand new business – there’s plenty that feels overwhelming. Digital marketing, depending on your knowledge, experience, and time commitments, is both a big opportunity and an overwhelming behemoth. Stop and take a deep breath. When it comes to marketing – or anywhere in…