5 Tips for (Finally) Creating Your First Video

It’s no secret that video is powerful for your business; but if you’re anything like me, it’s taken you some time to finally get to the point of creating your first video. Here are 5 tips for (finally!) creating your first video. 1. Get comfortable. One of the most common concerns about creating video is…

How to Rebrand Your Facebook Business Page (Without Having to Create a New Page)

Whether you’re changing your business name, your last name (like me, soon!), or simply rebranding, here’s how to rebrand your Facebook business page (without having to create a whole new page) In the example below, I changed everything from NickiHicks.com to my new (and re-branded) NickiOng.com blog on Facebook. Stay cohesive If you’re changing the…

How to Set Up Google Analytics Goals the Right Way

Did you know that Google Analytics will track conversions for you? That way, you’ll be able to specifically see where new customers are coming from and why. Then you can spend more time on what’s working and improve (or stop) the efforts that aren’t getting you any customers. Long story short, if you aren’t already using…

3 Business Growing Pains I Didn’t Think I Would Have

When you first start a business, it’s certainly not all sunshine and rainbows. In fact, I’ve learned a lot in four and a half years in business…and growing pains are just one. If your business succeeds (and stands the test of time), once you hit a certain point of success, you may find growing pains….

4 Reasons Why You’re Making the Mistake of Not Creating Content

So many businesses make the mistake of forgetting – or simply refusing to create – valuable content. After all, content is still king, and everyone has something valuable to add to the conversation. If your business isn’t already creating content, you’re making a big mistake. Here are four reasons why. You’re not trying. When faced…

3 Questions to Find Out What Your Business Webpages Should (and Shouldn’t) Be About

When it comes to your website’s content, it’s difficult for business owners to decide exactly what they should be writing about. For some, it’s easier for some to talk about their accomplishments, rather than focus on the customer. For others, it’s easy to ramble on and on without getting to the point; while, for others…

Happy April Fools Day: Google’s 2017 Celebration

It’s no secret that search engines have quite the sense of humor when it comes to April Fools Day. In fact, they’re notorious for great gags. (Check out these 2013 and 2015 examples for some good laughs!) April Fools Day 2017 does not disappoint. Google, in particular, always celebrates in a big way. Here are…

Why I (Finally) Decided to Create a Home Office & 3 Tips for Making Your Own

Ever since I started working from home almost 6 years ago, I’ve had trouble acclimating to a desk. I had a desk at first, but when I used it more for storage than for sitting, I decided it wasn’t working out! Recently, I’ve felt the itch to have a change. I needed to do something…

3 Important Business Travel Lessons I Learned From My 8-Day Trip

I just finished up an 8-day business trip across New England. There was a bit of family/friend time mixed in, but it was primarily a trip devoted to a wonderful conference in Portland, Maine, speaking at my alma mater, and having meetings with new clients across New England. I travel quite a bit and, typically, there…

Writing for Google: How to Create Content That Makes Search Engines (and Your Bank Account) Happy #AOC2106

As I mentioned, I’m so excited to be in Portland, Maine this week to present at #AOC2016. In the presentation you’ll learn: Why is content creation so important? Where do you start with content creation? Tips for creating better conte How do you make search engines happy with your content? How to leverage your content…