Starting a New Business? Here Are 7 Tips You Need to Know.

The following post is based off of content from a WordCamp Jax presentation by Wesley Lewis of OneEighty.Digital. When you’re just starting your business, there’s a lot to worry about. I get it. But here are some key areas that you should be thinking about as you kickstart your dream. 1. Know yourself. With business, as…

How the Right Photography & Images Can Take Your Website from Ho-Hum to Drop Dead Gorgeous

What if I told you that you have the potential to gain or lose business because of the photography you use on your website or within your web presence (like social media)? There is a big difference between good photography and great photography. Since an image is worth a thousand words, it’s critical that you’re…

5 Tips for How to Make Time to Read (and Become a Better Writer)

To be the best writer you can be, it’s important to also do plenty of reading. Outside of learning new things or a new story, reading more will help you learn new (and possibly better) ways of writing, including style, tone, genre, and more. Reading others’ work – both similar and different content than your…

How to Build Your Community Online: 8 Steps for Success

An online community is great way to engage and target your ideal customers. This is turn, will of course, help grow your business. But where do you start when you want to start a community? What types of content do you share? And how do you engage your community anyway? 8 Steps to Build Your…

How to Engage Your Customers (the RIGHT Way) Through Social Media [Part II]

A few years ago, when we talked about engaging your customers, we specifically saw how important it was that your customer/client should be the center of your social media focus. Today, we’ll take that a few steps further and quite a bit deeper. It goes without saying that social media engagement for your business should be customer-centric…but how do you…

3 Easy Ways to Conquer Digital Marketing for Your Side (or New) Business Right Away

When you’re just starting out – whether with a side business or a brand new business – there’s plenty that feels overwhelming. Digital marketing, depending on your knowledge, experience, and time commitments, is both a big opportunity and an overwhelming behemoth. Stop and take a deep breath. When it comes to marketing – or anywhere in…

What’s New with Google Search Console?

This month, you’ll start getting a notification of the new Google Search Console, currently in beta. Not sure if you have access yet? Try going here to check if your website now gets the new Search Console dashboard. There are plenty of new additions, new data, and changes that are meant to help webmasters of all…

How to Build a Better Email Newsletter

An email newsletter is a simple and easy way to be in front of both existing and potential customers. Email newsletters are unparalleled in their ability to reach a very specific customer base, along with one of the highest overall conversion rates of any digital marketing efforts you can participate in. If you don’t currently have…

5 Tips for (Finally) Creating Your First Video

It’s no secret that video is powerful for your business; but if you’re anything like me, it’s taken you some time to finally get to the point of creating your first video. Here are 5 tips for (finally!) creating your first video. 1. Get comfortable. One of the most common concerns about creating video is…

How to Rebrand Your Facebook Business Page (Without Having to Create a New Page)

Whether you’re changing your business name, your last name (like me, soon!), or simply rebranding, here’s how to rebrand your Facebook business page (without having to create a whole new page) In the example below, I changed everything from NickiHicks.com to my new (and re-branded) NickiOng.com blog on Facebook. Stay cohesive If you’re changing the…