The Marketing Team of One: How to Effectively Optimize Your Bookstore’s Online Presence & Content Marketing with a Small Staff

I’m honored to speak at a local event in Jacksonville for the Independent College Bookstore Association at their annual ICBA 2019 conference. In this presentation, I’m talking about the 3 main priority areas for a small college or university bookstore and how to work through digital marketing levels, from good to better to best strategies: You need to be…