What Are Your Social Media Goals? (And Why Do You Need Them?)

If you are using social media for your business, incorporating meaningful goals or statistics is critical. But why should you have goals? And what should those goals even be? Read on to learn more. Why do you need social media goals? Like most things in business, social media isn’t worth doing without setting goals. Without…

The 3:1 Rule: Posting Salesy vs. Informational Blog Content

If you regularly create blog content for your business, stop right here and give yourself a pat on the back. Now that we’re done with the good part, let’s talk about the kind of content you’re creating. Are you focusing on relevant and informational content for your target market? Or do you tend to lean towards your…

How to Make Social Media A Habit

One of the things I am constantly repeating with clients about social media is: you have to make it a habit. Without making social media a well-formed habit, you’ll fail at any type of social media marketing campaign. Do one thing and do it well. We are big believers in focusing on one social media tool before…

Why You Aren’t Seeing Your Optimized Title Tag in Google Searches

When it comes to Search Engine Optimization, one of the best things you can do for your business’s website is optimize your title tags. Before we get into why you aren’t seeing your title tags in a Google search, let’s cover a little background on titles. What is a title tag? Your title tag is…

The 4 Basic Social Media Business Rules for Success

Social media doesn’t have to be a scary phrase for your business. In fact, you can make it very successful campaign by doing the right things. That’s where rules come in. Follow these basic rules to make social media work for your company. 1. Post regularly. A question we often hear is “how many times…