How to Build Customer Engagement and Loyalty on Facebook

You’ve got your Facebook business page all set up, so now it’s time to start engaging your customers. 1. Listen and learn Social media comes with a great level of experimentation. Use this opportunity to listen and learn to your customers. They will let you know what they like…and what they don’t like. So listen…and…

How to Find Your Inner Writer (or How to Carrie Bradshaw the Hell Out of Life)

If you know me, it’s no secret that Carrie Bradshaw is my idol. Not only do I share my middle name with her first name (OK, that’s pushing the limit), but SJP’s character is an amazing writer, fashion goddess, and all around amazing human being. While I’m convinced I could write a novel about the…

4 Easy Ways to Optimize Your Site That You May Have Forgotten

SEO is starting to become much more of a household term. I find that, less and less, I no longer need to explain, “I make websites rank higher on Google.” While more companies are making the important investment in search, it’s also very possible to start the process by doing some of the work yourself….

4 Unique Ways to Find New “Tweeps” on Twitter

Whether you just created a Twitter account or you’ve been on Twitter since 2007, it can become difficult after a while to find and follow new “tweeps.” Never fear, that’s why we’re here: to give you a few unique ways to find new followers. Events Events are one of the best ways to find a…

How to Become More Social Online (Without Having to Fully Commit)

Everyone’s been telling you where your business needs to be. Your business has to be on Facebook. Your business has to be on Twitter. You’ve got to get some videos on YouTube. You need to start blogging…the list goes on and on. You’ve read the stats and they look promising, but you just can’t get…