How the Holiday Season Teaches Us About Google Trends and Blogging

Google Trends, once Google Insights, is a great way to get insights (get it?!) about your audience. Timely searches Certain times of year, weeks, or even days are better for your blogposts or articles. And Google Trends can help. With Trends, you can see hot trends, monthly trends, and more. Take a look at the…

How to Connect to (and Succeed with) Your Audience on Facebook: A Case Study

Certain businesses or organizations succeed on Facebook, while others will do better on Twitter or Instagram or on another marketing medium entirely. While there are a number of factors that will determine whether or not a business succeeds on social media, I’ve learned one thing is certain: sometimes you never know what will happen unless you…

How to Motivate Your Customers Online

No matter what business you’re in, one thing is important (and always right): your customer. Customers are the reason we are in business and it’s important to keep them happy, engaged, and motivated. While new customers are great, they are also much more costly than getting business from existing customers. Between the marketing and sales time…

6 Steps to Creating a YouTube Account for Your Business

Sometimes, Google makes things more difficult in its effort to make things more simple. Case in point: YouTube business accounts. While it’s easy enough to create a YouTube account, it’s more valuable to create a business account. Step 1 Start by going to Google Plus and creating a personal account. Then, select the Pages option. Step…