What Are Longtail Keywords?

You’ve probably heard the term “longtail keywords” if you’ve had any experience with a website in the past few years. But what does it mean? Long tail keywords are those that are more specific than traditional keywords. They could include geographic specifications, questions, and other very precise details. What are your longtail keywords? Interested in…

How to Spice Up Your Twitter Presence: 5 Ways to Come Back to Twitter

Twitter and I have a love-hate relationship. One day, I love using it and the next, I’ll go a few days Twitter-free. While I’d never recommend that type of behavior to a client, the good news is: you can always come back from a Twitter hiatus. 1. Check your new followers and follow back You’ll find…

Conversion Centered Design: Major Takeaways from Hubspot’s Free Ebook

I recently read a great Ebook from Hubspot called “Conversion Centered Design.” In it, Hubspot gives helpful advice for converting your website’s or your landing page’s visitors by using key design features as well as simple tricks that work. Here are some of my major takeaways from the Ebook. Design first Use contrast, color, dominant…

5 Out-of-the-Box Blogging Rules We Love

Writing for the web – including blogging – is different than most other types of writing, such as newspapers and magazines or literature. There are a few reasons we love blogging and here are a few out of the box ones. 1. If at first you don’t succeed; try, try again Picture it: you’ve meticulously…

3 Rules for Marketing Your Own Business Online

When it comes to social media and blogging, I found myself saying lately what I hear a lot from clients…I don’t have the time! Since having switched to red vine full time (wahoo!), I decided to sit down and reevaluate the time I spend marketing time. Attempting to no longer be a hypocrite, I decided…